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About Us

Enriching Young Lives
In Partnership with Dubai Cares

The First Group’s pioneering CSR programme, Enriching Young Lives, aims to improve the lives of underprivileged children and young people around the world, providing them with access to opportunities in life they may otherwise be denied.

In working to achieve its goals, The First Group partners with some of the world’s most respected charities, providing them with meaningful financial and logistical support.

For the 7 Emirates Cycle Challenge this year, The First Group has teamed up with Dubai Cares, a UAE-based global philanthropic organization, whose educational programmes reflect the overarching goals of Enriching Young Lives.

Funds raised as part of the Challenge will go towards supporting Dubai Cares’ Early Childhood Development programmes globally, providing children and young people with access to quality education and learning opportunities that will offer them the greatest chance in life.

Dubai Cares’ Early Childhood Development programmes include country-based interventions that support children’s learning, school readiness, and physical, cognitive, social and emotional development through collaborative, multi-sectoral approaches.

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